BELLISIMO ITALIAN CAFFÈ AND PASTICCERIA

Concept for a luxury Italian coffee and pastry brand based on an antique brooch, which served as an inspiration for both the logotype and the logomark. The packaging is meant to evoke the idea of the smooth dark velvety texture of a fine espresso topped with the golden crema. This golden color further ties into the coloring of a freshly baked item of pastry.