Farmer Fitness - Concept for a fitness based website. The client already had an established logo, so I derived the color scheme from the logo as a way to provide cohesiveness to the brand. His requirements were that there be a clear call to action as well as a clear understanding of class availability and options. The process for the concept included research into websites and services provided by other competitors in the neighborhood as well as initial sketches, approved by the client reflecting the data pulled from my research. I was also responsible for coordinating and taking all images utilized on the site.
Martha Persona -. As part of an ongoing campaign to better serve the members of a non-profit organization I was tasked with conducting user research to create a persona based a particular demographic of the organization. This involved coordinating with and interviewing various members as well as sifting through the data points provided to determine the basic persona of whom we chose to call 'Martha'.